CEO of Stockholm Business Region is Olof Zetterberg. Zetterberg was born in Stockholm 1951, and has worked for the City of Stockholm since 1981. He began his career as head of the revenue agency in the social department with a background as master of law degree from the University of Stockholm. He then worked as Director of Social Welfare in two different districts in the city. For two years he was also the city's refugee coordinator.
Subsequently, Zetterberg became in turn, Recreation Director, Culture and Sport Director, Director of city planning, Director of traffic and real estate. Since 2007 he is CEO of Stockholm Business Region with the affiliated companies Visit Stockholm AB and Invest Stockholm Business Region AB. The same year he became the Chairman for the Stockholm business incubator STING.