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Stockholm - The Capital of Scandinavia
"Stockholm - The Capital of Scandinavia" is the shared brand name for the Stockholm region. This message is not only for the use of Stockholm Business Region, Stockholm Visitors Board and Stockholm Business Region Development. The brand may be used by all who wish to work together to promote the development of Stockholm as a region for new business and tourism.

The message built on three main points

 Stockholm fulfils all the requirements for a city to be called the capital of Scandinavia. Three main features of Stockholm form the basis of this message. Stockholm is:
  the natural central point of Scandinavia
  the financial centre of Scandinavia
  the city which sets the cultural tone for Scandinavia
 

 

Why a shared brand?

 ”Stockholm – The Capital of Scandinavia” is a message which summarises the brand of the Stockholm region. The message is partly used in text and partly in logo form. In order for our message to be heard in today’s constant flow of media messages, it helps if we all speak with one voice. The message ”Stockholm – The Capital of Scandinavia” is easy to remember and reflects Stockholm’s position as one of Europe’s most interesting regions. 

A message – not a sender

 "Stockholm - The Capital of Scandinavia" is a message – not the sender of a message. When you use the shared logo in your communications, it’s important that this is clear. So always try to separate the Stockholm brand from your own organisation or company logo. Here is an example of how that might look »
 

Get started with using the brand...
Do you want to start using our shared brand name ”Stockholm – The Capital of Scandinavia” in your communications? Get in touch - we'd be happy to help you »

Stockholm Business Region, Postal adress: Box 16282, 103 25/ Visiting adress: Drottninggatan 33 Stockholm, Phone + 46- 8-508 280 00, Fax +46-8-508 280 90
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